hi there! welcome to red dot design, a small Toronto shop with oodles of creativity and enthusiasm for your next project. (yay!)
my name is Tania and I am an avid tea drinker, think Ferris Bueller is dreamy, am happiest when photographing abandoned spaces, named my car Soul Train Dan, bake a mean chocolate chip cookie, lived in Japan and drove a blue scooter love clotted cream and lemon curd on my scones and can't wait to work with you!
Putting years of inadvertantly eavesdropping on conversations (in and around the city) to good use by combining the best over heard quotes with my love of typography and photography in this ongoing series of posters.
Five years of research on harnessing the power of sport for development and peace came together in this 400 page report. This copy heavy document presented challenges with navigation that were solved through multi-level tables of content and colour. Both a smaller summary and the full report were unveiled to government officials (from around the world) in China, prior to the 2008 Beijing Olympics.
Five divisions under a single company name required a consistant but individual look and feel for their information collateral. Taking colour inspiration from the corporate logo, we began with one design that eventually rolled out to all divisions.
A theme logo is created for a short term corporate event - product launch, conference or meeting. In some cases, the design can be over-the-top, cheap and cheerful or a little cheesy (and I say that with much love) but they are meant to support a message and set a tone for any additional collateral.
A small selection of both product and business corporate branding/identities that involve research, design, final production and standard guidelines. I love corporate design, it's where I started *cough* 16 years ago *cough* and still find great joy developing.
Simple, simple, simple. The client requested a thin, clean type based logo that would be supported with elevator themed visuals. The opportunity to design a 'Fashion Cares' ad inspired the transition of a second floor button into an AIDs support ribbon.
My mission, should I chose to accept it: create a simple brand for Vincent Dong Accounting and Ad-Vice software that tied in his love of volleyball. My first reaction... whaaa? My second reaction... I can do this. By creatively weaving his initals together, we get AV out of VD which creates a handy favicon for social media. The subtle lines of a volleyball direct the eye to all the important contact info.
An encompassing project that began with a logo and collateral package and ended with interior office design. Fun fact: the Blackbox business cards are printed on extra thick stock then matte laminated and double as beverage coasters*.
*read: subliminal self promotion in social situations
A fictional website for my photography brand, Images of This and That. The challenge: include all lessons and best practices acquired up to the midway point in the course. Developing clean code from scratch using both HTML5 and CSS3 was of the highest importance and I used the opportunity to lay a foundation for the final project, this red dot design website.
When not in front of my computer creating design magic, I've probably got my camera in hand snapping Images of This and That. Like what you see and want more? Please click on any of the three thumbnails or the link above.
I'm Tania Fitzpatrick, a Toronto based graphic designer, photographer and typography enthusiast who has been creating strategic and visually impactful design solution for 15+ years.
My career began in the world of corporate print design which fueled the passion I have for problem solving, smart design and collaboration. By combining all three successfully, I've had the pleasure of working on projects big, small and those in between. Being part of a design team early on, with various agencies in Toronto, gave me both the skills and confidence to launch red dot design 11 years ago. I have never met an annual report, corporate identity / brand development, book cover, brochure, poster, logo project that I didn't like. As a recent graduate of HackerYou's Intro to Web Development course, I look forward to flexing my HTML5/CSS3 muscles and adding web design to that list.
Most of my design world time is spent in:
Sublime Text 2
I am genuinely excited each time I take on a new project, watching it develop from brief to final product still gives me goosebumps. I'd love to hear from you and welcome all questions or new opportunities. Cheers!
Currently accepting new work.